Our BraveHeart Team

Randy M. Long, CEO

JD, CFP®, CExP


Randy is CEO of Long Business Advisors, LLC, creator of the BraveHeart Planning Process and author of the book, The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy.   His unique business perspective, built upon an extensive background of more than 30 years of experience in law and finance, enables him to help business owners build and transition or sell their business, allowing them to create a family business legacy. 

A graduate of Liberty University and the San Joaquin College of Law, Randy has practiced law in the areas of estate planning and business planning since1989. In addition, he earned his certified financial planner (CFP) professional designation from the University of Southern California and has owned a wealth management firm since 1985.  He is a member of WealthCounsel, Financial Planning Association, Business Enterprise, Inc. and the California Bar. For the past 25 years, he has served as a trustee and board member for several national Christian non-profit organizations.

Randy understands the importance of family: he and his wife, Lydia, have five children. His firsthand knowledge of growing his own family business places him in an ideal position to help others. You can read more about the Long family story here.

Ellen Long, COO

MBA,CFP®


Ellen continues the Long family’s commitment to excellence by providing business consulting services for clients and coordinating the BraveHeart Planning Process. She earned her bachelor’s degree in Business Administration from North Greenville University, her M.B.A. from Liberty University, and her CFP® from Boston University.

She is a mentor at TekMountain, a tech incubator space in Wilmington, and a board member of Cape Fear Women in Tech, a local women's tech organization. Ellen is also graduate of the Leadership Wilmington Class of 2013, and a TEDx speaker (you can find her speech here: The Journey To Enough: Finding Your Minimum Viable Happiness)

Herb McCarthy, VP

MBA, MRE


Herb is a native of Wilmington, NC and earned both his bachelor’s degree and his MBA from the University of North Carolina at Chapel Hill. He later earned his master’s degree in Religious Education (MRE) from Southwestern Baptist Theological Seminary in Ft. Worth, Texas.

Herb was president of Landmark Real Estate, a Wilmington real estate construction and brokerage firm, for three years before starting his own business, Professional Management of Wilmington, Inc.

For 16 years, Herb served in various roles for the Billy Graham Evangelistic Association, including Vice President of Crusades. He has served on the board of directors of several national, non-profit organizations and has provided consultation services for many charitable organizations, focusing on start-up, organization, and donor funding. This extensive experience with non-profit organizations places Herb in the unique position to vet and evaluate charitable organizations for high-net-worth foundations.

He enjoys flying planes, golfing, hunting, and boating with his wife Suzanne, as well as spending time with his three daughters and twelve grandchildren.

Nathan Myers


Nathan is a senior at University of North Carolina at Wilmington working towards graduation in May. He started as an intern at Long Business Advisors in March and after six months, made the transition to the Long Business Advisors team. His passion for finance, entrepreneurship and technology made him a perfect candidate to join the team. Nathan assists in business consulting research and reviews as well as the integration of new business technologies. Nathan focuses on increasing the technological development and efficiency of the team.

Micah Long


Micah is currently a student at Liberty University pursuing his Juris Doctorate. He is a member of Law Review, on a Negotiation Team, and has competed and placed at Moot Court. For Long Business Advisors, Micah was crucial in helping to write the BraveHeart Exit book. He began blogging and writing while at UNCW, earning a B.S. in business administration with a concentration in finance. He found that content development combined both his passion for writing and his training in finance, so it was a natural fit to bring him on to the Long Business Advisors team.  Micah concentrates on producing top quality content, delivering research and support, and providing marketing strategy and insights - even while in law school!